Our Story 


Aspire exists for women who believe their lives are about more than personal success. They care deeply about the future of our world and want to make a meaningful contribution to it. They may come from different countries, cultures, professions and generations, but they share a common belief that the world can be better than it is today and that they have a role to play in helping create that future.

Founded more than 25 years ago by Dr Sam Collins, Aspire has worked with women across six continents, from corporate leaders and entrepreneurs to community changemakers, founders, activists and pioneers. Along the way, Dr Sam Collins was recognised by Her Late Majesty Queen Elizabeth II as one of the Top 200 Women in the UK to Impact Business and Industry, by The Sunday Times as one of the UK's leading coaches and by CNN as A Woman Changing the World. Aspire's work has always been driven by a simple question: how do we help more women recognise their potential and use it in service of something bigger than themselves?

As our conversations with women around the world have deepened, we have realised something important. The world does not need women to change. It needs more women to be free. Free to recognise and use their unique gifts and talents, free to find their voice and speak up for what matters, free to challenge expectations that have kept them small, and free to champion the causes they care about while bringing others with them. Most importantly, women need the freedom to contribute fully to creating a better future for our world without sacrificing their health, wellbeing or sense of self.

Our Evolution

This insight led to the creation of Choose Freedom, a new women's movement for women who want to change the world. Building on Aspire's original vision to inspire and empower change leaders, Choose Freedom brings together women who believe their lives are about more than achievement alone and who want to use their gifts, leadership, courage and compassion to create positive change in their families, communities, organisations and the wider world.

Through the Choose Freedom movement, The Dr Sam Collins Podcast, events, retreats, books and a growing global community, Aspire creates opportunities for women to connect, learn, contribute and support one another. Because no woman changes the world alone. The greatest change happens when women find their voice, recognise their gifts and come together around a shared belief that the future is not something that happens to us, it is something we create together.